INDE

INDE is an IPS in Bogotá serving both local and international patients. The site needed to do two things at once: explain medical services clearly in two languages, and route real intake requests to the right doctor without a call center in the middle.

We shipped a bilingual structure where every clinical service has its own page in both EN and ES — same depth, same tone, not auto-translated. Appointment intake goes straight to the medical staff, with WhatsApp as the primary channel because that's how the patient base actually communicates.

Performance was non-negotiable: every page lazy-loads heavy media, hreflang is wired correctly, and structured data feeds Google MedicalBusiness schema. The site loads on a 3G phone in the waiting room as fast as it does on fiber.